Cuddledry graces Baby Show catwalk to top off a thrilling first year
One year on from its launch at the Earls Court Baby Show 2006, Cuddledry returns with a splash this year. The original ingenious ‘apron-style’ baby bath towel will grace the 2007 catwalk, to show mums AND dads that it is not only practical, but a must-have fashion accessory for all new parents!
Last year saw the Cuddledry team do over 2000 demonstrations of this exciting new product over the three days. The result was a total sell-out of stock as parents, midwives, maternity nurses and pregnant mums snapped up the organic Cuddledry towels to make life with a new baby easier.
The ingenious Cuddledry® bath towel enables parents and carers to effectively wear the towel like an apron, leaving both hands free for safely lifting their babies out of the bath and drying them. It comes with single-handed easy-release poppers that allow simple removal before lying baby down on a changing mat, still snugly wrapped. It is made from organic cotton and bamboo fibre – the latest ‘wonder-fibre’ for babies – cashmere-soft, highly absorbent, eco-friendly and with an antibacterial property.
It is now linked with the Child Accident Prevention Trust, who say the towels ‘contribute to safer parenting’.
It was developed when two mums, through their own experience, recognised that bathtime can be a struggle when you have a slippery wet newborn and not enough hands, and decided to try and solve the problem.
Now the Cuddledry® towel is used by thousands of parents including celebrities, and promoted by midwives. It has won national awards for being both dad and mum-friendly, and most importantly, has revolutionised bathtime for a host of anxious parents.
‘Its smart design changes bathtime from a sopping wet juggling act to a snuggly bonding time, with its clever apron-style design and cosy double-layered organic fabric,’ explains Polly Marsh, one of Cuddledry’s creators, ‘We put its success down to the fact that it is a simple, practical product, which answers a problem every parent genuinely faces.’
‘You only have to mention parents struggling to hold a towel under their chin and anyone who has ever bathed a baby starts nodding!’, she continues, ‘This product answers that problem - and adds gorgeously soft organic fabric and a unique two-layered design - to make it not just a solution but a truly valued item to own.’
The Cuddledry® towel retails at £24.99 and comes in a two-tone soft oatmeal and cream colour, natural white, and soft pink or blue. For more information or to purchase online visit www.cuddledry.com