Dragons Den Duo take the Mike at Excel
Known nationwide for turning down £100k investment offers on Dragons’ Den, Polly Marsh and Helen Wooldridge bring their Cuddledry baby apron bath towel ‘pitch’ to the Baby Show this Friday, Saturday and Sunday. This time facing not dragons but thousands of expectant and new parents, they will take the mike once again and demo their ingenious apron on stand H9. They will also launch new toddler products also seen on Dragons’ Den – the first few available in the UK will be on sale here.
The multi-Award-winning Cuddledry baby bath towel has quickly become known as a ‘must-have’ for all new parents. It ticks all the boxes – premium quality, organic and safety focused. And most important of all, it genuinely makes life easier for mums and dads.
The Cuddledry® bath towel enables parents and carers to effectively wear the towel like an apron, leaving both hands free for safely lifting their babies out of the bath and drying them. It comes with single-handed easy-release poppers that allow simple removal before lying baby down on a changing mat, still snugly wrapped. A simple idea that had the dragons hooked.
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DRAGONS DEN DUO TAKE THE MIKE AT THE BABY SHOW EXCEL
‘Its smart design changes bathtime from a sopping wet juggling act to a snuggly bonding time, with its clever apron-style and cosy double-layered organic fabric,’ explains Polly, ‘We put its success down to the fact that it is a simple, practical product, which answers a problem every parent genuinely faces.’
‘The dragons clearly saw its potential’, states Helen, ‘Every one of them said they liked the product, and receiving the offers of investment reflects their confidence in the business, despite a few tricky moments in the den! We are thrilled to have reached that stage, but also feel we made the right decision in standing our ground – tempting though it was to say yes – and retain the equity ourselves in the business we have worked so hard to build’.
Since being filmed the business has grown dramatically, with sales continuing to increase, international expansion well underway and the new toddler products launching today – the gorgeous Cuddlebugs and Cuddlemoos, created to make the bath exit with tricky toddlers a time to play instead of a headache!
The Cuddledry® towel retails at £24.99 and comes in a two-tone soft oatmeal and cream colour, natural white, and soft pink or blue. The Cuddlebugs and Cuddlemoos feature gorgeous bug and cowprint designs
For more details see www.cuddledry.com