Cuddledry 'Kangaroo Care' special edition towel
Cuddledry ‘Kangaroo Care’ special edition
- Personal experience inspires Cuddledry to raise funds for Bliss -
Award-winning company Cuddledry, as seen on Dragon’s Den, is introducing a new limited edition ‘Kangaroo care’ Cuddledry towel in support of Bliss, the special care baby charity. The idea for the charity towel came about when one of the Cuddledry team had her little girl prematurely at just 24 weeks gestation. Three pounds from the sale of every towel will be donated to the charity, with the aim being to raise money and increase awareness of the importance of Kangaroo Care.
Used to describe close skin-to-skin contact between babies and parents, Kangaroo Care has been shown to help establish breastfeeding, improve lactation, encourage greater infant weight gain and help parent/child bonding. Under clinical supervision, the practise is found to be particularly beneficial for premature or unwell babies in neonatal units*.
“We were inspired to make the Kangaroo towel in aid of Bliss after our office manager, Karen Ryder, gave birth to her daughter Maggie at just 24 weeks weighing a mere 1lb 7oz. Karen and her partner Antony endured an agonising six months of uncertainty while Maggie underwent several major operations, but their gorgeous daughter finally came home. She is now a thriving 15 month old and has proudly modelled our new towel for us,” explains Helen Wooldridge, co-founder of Cuddledry.
Karen adds: “Maggie received amazing 24hr care at hospitals in both Bristol and Bath, for which we are eternally grateful. We used Kangaroo Care as an important way of helping her develop and it benefited both her and us. She is an incredible little girl and this very special new towel is a way of giving something back to support babies just like her.”
The new Cuddledry towel will include all the features parents have come to love – like the ability to wear the towel as an apron to keep hands free, easy release poppers, a double layer system with hood that draws water away and super-soft organic unbleached cotton and bamboo fibre – but it will now also feature edging with tiny kangaroos, as a reminder of the benefit of Kangaroo Care. As with all Cuddledry towels, it allows you to luxuriously cuddle your baby dry, safely and securely. The new towel costs £24.99 and is available from www.cuddledry.com or by calling the order line on 01823 323363.
For more information about Cuddledry and to buy all products visit www.cuddledry.com.
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For more information, interviews or images contact:
Abby Richardson on 07876 378 733 / abs_richardson@yahoo.co.uk or Helen Wooldridge on helen@cuddledry.com