Cuddledry Cuddlemoo towels now available in Mothercare stores
The moo-tiful cowprint version of the original Cuddledry baby bathing apron is now available in leading Mothercare stores Nationwide!
If you've ever struggled to lift a slippery baby from the bath and into a small towel you'll appreciate just what a juggling act it can be! Cuddledry's unique, award winning apron design keeps you dry and leaves both hands free for safer lifting, making bath time easier and more enjoyable for you and your baby. Made with unbleached, organic cotton and natural bamboo fibres, the Cuddledry is silky soft and super warm - ideal for snuggling and cuddling your little one dry.
Cuddledry designers, Helen Wooldridge and Polly Marsh, shot to fame in 2007 after appearing on BBC's Dragons' Den. The two mums, who were inspired to make the Cuddledry after watching their husbands struggle at bath time with slippery babies, made a big impression on the Dragons', especially when they decided to turn down several offers of investment.
"We asked hundreds of parents and found that mums and dads everywhere battle with baby towels held awkwardly under their chin, or in their teeth, or put crying babies onto towels on cold bathroom floors, to get over the need for an extra hand to hold the towel at bath time," explains Polly Marsh, one of Cuddledry's creators. "It is of course impossible to safely lift a baby without two hands, but you also somehow have to hold a towel and wrap them in it!"
Since the show, the entrepreneurial duo has secured private investment and the business has expanded beyond all expectations. The Cuddledry is now used by tens of thousands of parents, endorsed by celebrities and recommended by midwives and maternity nurses worldwide.
Described by parents as "fantastically simple yet brilliant", the Cuddledry offers the perfect combination of safety and luxury.
For further information, high-res images or sample loans, or to arrange an interview with Helen and Polly please contact:
Dani Knapp – Need to Know PR
0208 549 5086
dani@needtoknowpr.co.uk