Cuddledry founders are 'inspirational women'
As the shops and magazines begin to fill up with Christmas products, Cuddledry have been working hard to support retailers and stand out from the crowd through increased marketing and media presence.
August for example saw Cuddledry founders Helen Wooldridge and Polly Marsh featured in SHE magazine, providing inspiration and business advice to budding mumpreneurs throughout the UK. In the interview they talk about how they came up with the idea for the Cuddledry towel (over a glass of wine, obviously...) and why working for yourself is so gratifying, even if it does mean a lot of hard work and regular meetings in a Little Chef.
Keen to promote the products as well as the people, Cuddledry have also been busy securing coverage for its award winning range of baby bath and swim products. The Cuddledry apron towel was recently chosen to be part of Pregnancy & Birth magazine’s newborn essentials package, alongside nursery staples like nappies, cots and car seats - we always knew the Cuddledry was a must have baby product!
Cuddledry’s SPF50+ poncho towel has also recently put in an appearance in Prima Baby & Pregnancy magazine. The poncho featured on the health and wellbeing pages, as number one in a run-down of three of the best UV-protective buys.
“We are really thrilled with all the coverage the Cuddledry range has been getting this summer,” said Helen. “We know how important this kind of promotion is for our retailers and we are committed to maintaining Cuddledry as an internationally recognised and respected brand.”