About Cuddledry®

Cuddledry has gone global – but Helen Wooldridge and Polly Marsh, two long-term friends, now working mums, conceived the original idea. Their first product was the Cuddledry baby apron bath towel – now a multiple award-winner and a 'must-have' for all new mums and dads.

Like all new parents, Helen and Polly's own experience was that learning how to take care of your newborn was stressful enough, without the extra slippery problems associated with getting your precious wriggling baby safely out of the bath!

Most baby towels are lightweight squares, which parents have to hold awkwardly under their chins or between their teeth in order to leave two hands free to lift baby. Helen and Polly came up with the Cuddledry baby apron bath towel to make bathtime easier, less stressful and most importantly, safer.

The Cuddledry baby apron towel attaches around your neck like an apron, so both hands are free. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in your arms naturally, strengthening the bond between you. The cosy hood goes over their head to keep them warm and calm. You don't have to think about holding a towel at all.

This is the major safety advantage of the Cuddledry baby apron bath towel, but there are plenty more features to its unique design. The towel is super soft – and it's made with bamboo and cotton, so it stays that way even after washing. The towel keeps you nice and dry, and it's attached to you, removing the risk of having to move away from your baby even for a second. The single-handed easy-release poppers allow you to detach the towel simply and lay baby down on a changing mat still snugly wrapped. In addition, the towel is double-layered, not only giving it a luxurious thick texture, but absorbing water faster and keeping it away from baby's skin.

The Cuddledry baby apron bath towel has quickly become a product new parents can't do without, and is a bestselling gift as it is so useful but also luxurious.

"I'm so glad my mum bought a Cuddledry for me - it's great and the best thing anyone can buy for a new parent. It makes bath-time so much easier..."
Denise Van Outen

Helen and Polly have not stopped there. As their own children have grown up the Cuddledry product range has grown. A beautiful range of swim towels, children's dress-up towels, clever ponchos and robes has joined the original Cuddledry baby apron towel. There is also a great selection of accessories, from natural sponges and 100% natural rubber ducks to the award winning Cuddletwist bamboo hair towel. Everything you need to help you create a magical bathtime, every time.